Slay.so was developed by Danica and Matthew Pierce — a husband and wife team based out of Kelowna, BC, Canada.
It all started when Danica noticed how much her coaching clients struggled to reach ideal clients using Instagram. To help her clients, she built a spreadsheet to optimize how they managed their hashtags. Danica’s clients simply had to copy their hashtags into the spreadsheet and it would automatically produce an optimized set of 30 hashtags for each post. Pretty soon, some of her clients had doubled their engagement!
Seeing how powerful this could be, Matthew, who’s been a developer since he could count his age on his fingers, knew it had to be an app. After a few months of development and testing, they launched Slay.so on November 23rd, 2020.
Since then, we've helped thousands of social media managers, marketers, business owners and entrepreneurs save time and get seen with optimized Instagram hashtags.
We continue to lead Slay.so as a family-run business, working intimately with our customers to build tools they love.