Frequently Asked Questions (FAQs)

General

• Is Slay.so safe to use with my Instagram account?

  Yes! Slay.so only uses the official Instagram API and approved methods. No bots, no scraping, no shady shortcuts. Your account security and reputation are always protected.

• What does Slay.so actually do?

  Slay.so helps you grow on Instagram by giving you powerful tools to create smarter and engage faster. You’ll get:

  • Personalized post ideas and caption writing assistance
  • Smart hashtag recommendations to expand your reach
  • Automated DM flows that respond to comments, story replies, or keywords — so you never miss a chance to connect

  All in one simple platform, built for creators who wear every hat.

• Who is Slay.so built for?

  We designed Slay.so for solo creators, freelancers, small business owners, and anyone growing their brand on Instagram without a full marketing team behind them.

DM Automation

• What is DM Automation?

  DM Automation lets you automatically send messages to followers based on triggers like post comments, story replies, or specific keywords sent in a DM.

  For example, if someone comments “price” on your post, Slay.so can automatically send them a DM with your pricing info.

• Is DM Automation complicated to set up?

  Nope! Slay.so's DM Automation tool is built to be powerful and simple.

  You can build visual flows using an easy point-and-click builder.

• Will I be charged more based on the number of conversations I have?

  Never. Slay.so pricing is flat and transparent—starting at $9/month for your first Instagram account, no hidden fees, and no “success tax” as you grow.

• Can I collect information like emails or names through DMs?

  Soon! We're actively working on adding steps that allow you to collect data like first name, last name, and email addresses—plus the ability to send that info to your email marketing platform of choice using tools like Zapier or Make.

• Is this compliant with Instagram rules?

  Yes — Slay.so uses the official Meta-approved Instagram API. Slay.so has passed an App Review process with Meta and is fully within Meta’s guidelines.

  That means: no bots, no scraping, no shady shortcuts — just smart automation that plays by the rules.

Content Ideas & Captions

• How does the content idea generator work?

  Tell us your goals, your audience, and your niche—and Slay.so suggests post ideas tailored to you. No more guessing what to post next! These post ideas are designed to help you engage your audience and grow your following, specifically tailored to your Instagram account.

• Can I edit the content ideas or captions?

  Absolutely. Think of Slay.so as your creative sidekick. Use, tweak, or save the ideas and captions however you want.

• Is the AI content tailored to me?

  Yes — when you enter your goals, audience, and niche, Slay.so scans your Instagram account and tailors post ideas and captions to fit. You’re always in control and can tweak anything.

• Can I use Slay.so if I already have a content strategy?

  Definitely. Slay.so is built to complement your process. You can use it to fill in gaps, refine your messaging, or speed things up — whether you’re starting from scratch or scaling a well-oiled content machine.

Hashtag Optimization

• How does Slay.so help with hashtags?

  Slay.so suggests hashtags based on your caption and context—so you don't have to manually research every time.

  It considers hashtag popularity, competition, and relevance to help maximize your post reach naturally.

• Is there a limit to how many hashtags or collections I can create?

  Nope! You can create unlimited collections and add as many hashtags as you want.

• How should I build my hashtag sets?

  If you're manually collecting hashtags, use a mix of high-competition and low-competition hashtags relevant to your post.

  Slay.so’s color-coding system helps you balance your sets for better performance.

  But for the best ROI, you can simply let our AI hashtags generator do the work for you. It will automatically select the best hashtags based on your post content and strategy profile.

• What does hashtag competition mean?

  Competition scores show how hard it is to rank among the top posts for a hashtag. Lower competition means easier ranking; higher competition can bring bigger rewards if you break through.

• What are favorites/starred hashtags for?

  If you're using manual hashtag collections, you can “star” your best-performing hashtags to prioritize them in future sets.

  Pro tip: Favoriting too many will reduce your hashtag diversity, so keep it selective!

  But for the best ROI, you can simply let our AI hashtags generator do the work for you. It will automatically select the best hashtags based on your post content and strategy profile.

Billing & Account

• How much does Slay.so cost?

  $9/month (paid yearly) or $12/month (paid monthly) for your first Instagram account connected.

  $6.75/month (paid yearly) or $9/month (paid monthly) for each additional account.

  No hidden fees. No surprise charges.

• Do you offer free trials?

  Yes! You can start with a free trial—no credit card required.

• Can I cancel anytime?

  Of course. You can cancel your subscription easily from your account settings—no hoops to jump through.

• Do you offer refunds?

  Because Slay.so offers a free trial, we generally don’t provide refunds after purchase. But if something went wrong, reach out to us—we’re real humans and we’ll do our best to help.

Still have questions?

Don't see your question here?
Drop me a line at [email protected]

— Matthew Pierce Founder, Developer, Designer, Marketer (Customer Support, too)