Log In

Show Up Consistently.
Engage Automatically.

AI-powered post ideas, captions,
hashtags, and DM automation.

Start Free Trial

No credit card required

Trusted by 3,000+ Creatives Since 2020
Uses Meta's Official APIs

Don't Let Content Burnout Make You Go Unseen

You’re doing your best to show up... but without the right tools, your voice gets lost.

You post, but nothing seems to land—and your feed goes quiet.
Competitors stay visible while you struggle to keep up.
You’re trying to follow trends, but nothing feels like you.
You stress more about what to post than actually creating.
The tools you’re using keep charging you more the more you grow.
You’re losing engagement to everyone who’s already using DM tools.
DMs and comments pile up, and you don’t have time to respond.
You feel overwhelmed, creatively drained, burned out.
You post, but nothing seems to land—and your feed goes quiet.
Competitors stay visible while you struggle to keep up.
You’re trying to follow trends, but nothing feels like you.
You stress more about what to post than actually creating.
The tools you’re using keep charging you more the more you grow.
You’re losing engagement to everyone who’s already using DM tools.
DMs and comments pile up, and you don’t have time to respond.
You feel overwhelmed, creatively drained, burned out.
You feel overwhelmed, creatively drained, burned out.
DMs and comments pile up, and you don’t have time to respond.
You’re losing engagement to everyone who’s already using DM tools.
The tools you’re using keep charging you more the more you grow.
You stress more about what to post than actually creating.
You’re trying to follow trends, but nothing feels like you.
Competitors stay visible while you struggle to keep up.
You post, but nothing seems to land—and your feed goes quiet.
You feel overwhelmed, creatively drained, burned out.
DMs and comments pile up, and you don’t have time to respond.
You’re losing engagement to everyone who’s already using DM tools.
The tools you’re using keep charging you more the more you grow.
You stress more about what to post than actually creating.
You’re trying to follow trends, but nothing feels like you.
Competitors stay visible while you struggle to keep up.
You post, but nothing seems to land—and your feed goes quiet.
Start Free Trial

Create. Leverage. Grow.

Transform your experience with smarter tools and automation.

Personalized Post Ideas

Get content ideas that actually fit your brand and goals. No more blank screens or “what should I post?” moments.

Optimized Captions

Write high-performing captions in your voice. AI-powered copy that sounds like you and gets your audience to engage.

Comments to DMs

Automate your DMs and replies effortlessly. Turn comments and messages into connections, on autopilot.

Automatic Hashtags

Optimize your hashtags with just one click. Get smart suggestions based on your caption, not guesswork.

Slay.so AI tools learn about your business and make brainstorming content easy.
Slay.so AI tools write Instagram search engine optimized captions for you
Slay.so easy Instagram DM automation tools
Slay.so easy Instagram hashtag search tools
  • Custom-made for your business goals
  • Quickly use, reject, or save ideas for later
  • Targeted towards your unique audience
  • AI learns from your Instagram account
  • Write captions for your business goals
  • AI learns your voice from existing posts
  • Use the best copywriting formulas
  • AI hashtags align with your captions
  • Auto-reply to comments, DMs, and Story replies
  • 100% safe and approved by Meta & Instagram
  • Build branching flows with quick replies
  • Segment leads with unlimited tags
  • Automatic hashtags from only a caption
  • Save unlimited hashtag collections
  • Advanced hashtag search tools and metrics
  • Hashtags suggested by what you collect
Start Growing Smarter

Built by a Creator Who Gets It.

I built Slay.so after experiencing the burnout and overwhelm that came from growing a community of 40,000+ artists on Instagram.

Slay.so is the platform I wish I had: an all-in-one tool to create smarter, automate engagement, and grow without losing my creativity (or my weekends).

I know what its like to feel stuck, trying to grow your brand while juggling everything else.

That’s why I built Slay.so: to help creators like you stay consistent, connect authentically, and reclaim your time.

— Matthew Pierce Founder, Developer, Designer, Marketer  (Customer Support, too) Matthew Pierce, Founder of Slay.so
The founder of Slay.so being creative and illustrating a cartoon character

Designed for Independent Creators

No bloated features. No corporate complexity. Just practical, powerful tools built by someone who understands the hustle.

Start Free Trial

Trusted by 3,000+ Creatives Since 2020

Thousands of freelancers, artists, and small business owners have used Slay.so to simplify content creation and spark real engagement.

Thank you for giving me something that feels possible.
— Stefani, Small Business Owner
Slay.so helps me from start to finish with my social media strategy.
— Desi, Social Media Manager
I love how easy the platform is to use. Slay.so is a true game changer! They consistently go above and beyond.
— Andrea Merrill, Reputation & Growth Strategist
Start Growing Smarter

Uses Meta's Official APIs • Instagram Safe

3 Simple Steps to Create, Connect, and Grow

Slay.so makes it easy to go from content overwhelm to consistent, automated growth. No team required.

1

Connect Your Account

Link your Instagram and let Slay.so start learning what makes your brand unique.

2

Get Personalized
Ideas, Captions & Hashtags

Never start from scratch again. Get content prompts and captions tailored to your voice, audience, and goals.

3

Automate DMs
and Stay Engaged

Set up smart DM flows to reply to comments and messages automatically. Stay connected, even when you're offline.

Start Growing Smarter

Designed for ROI Simple, Transparent Pricing,  —No Growth Penalties

$9/month for your first Instagram account. No hidden fees. No extra charges as you grow. All features included. Cancel anytime.

Save 25% when you pay yearly
$9 /
Start Free Trial

Feeling lost
with Instagram?

As a freelancer or small business owner, you're already wearing too many hats. Content creation, captions, engagement, DMs—it adds up fast. It’s easy to feel stuck or burned out.

That’s why I built Slay.so.

It’s your creative assistant—offering personalized post ideas, AI-written captions, and DM automation that helps you stay engaged without being online 24/7.

With Slay, you can finally create with clarity, connect with purpose, and grow your brand without losing your creative spark.

— Matthew Pierce Founder, Developer, Designer, Marketer
(Customer Support, too) Matthew Pierce, Founder of Slay.so
Start Growing Smarter

Grow your Instagram safely and easily.

We play by the rules to help you grow.
No risky bots, fake followers, or shady shortcuts.

  • Optimizations tailored to your account
  • No extra charges as you grow (no contact limits)
  • Cancel anytime — no commitments
  • Built by a creator, for creators
  • Everything you need. Nothing you don't
Trusted by 3,000+ Creatives
Uses Meta's Official APIs
The founder of Slay.so being creative and illustrating a cartoon character

Start Your 10-Day Free Trial

No bloated features. No corporate complexity. Just practical, powerful tools built by someone who understands the hustle.

Start Free Trial